Customers did not pick up their orders. They are a bit old, so they are 50% off.
Florida Brilliance’ (PPAF) is a new short-day strawberry cultivar released by the University of Florida and commercialized in 2018. This cultivar was originally evaluated as breeding selection FL 13.26-134. It originated from a 2013 cross between breeding selection FL 11.31-14 (female parent) and selection FL 10-153 (male parent). ‘Florida Brilliance’ has been tested over several years at the University of Florida Gulf Coast Research and Education Center (GCREC) in Wimauma, FL, at the Florida Strawberry Growers Association (FSGA) headquarters in Dover, FL, and on several commercial farms.
‘Florida Brilliance’ is so named for its attractive fruit, which are glossy and conical in shape. The gloss of the fruit is accentuated by the position of the achenes which are recessed below the fruit surface, creating curvatures that reflect light in many directions. This cultivar maintains a very consistent shape and does not produce any elongated fruit early in the season, which is a weakness of ‘Florida Radiance’ in Florida.